ewn
business book club

Friday, March 14 from 12:00 – 2:00 p.m.

EWN hopes you will join us for our upcoming meeting of the Business Book Club. As we move into March, it’s time to learn how to become a master of customer service! We have deliberately chosen this book, as the author, Jack Mitchell, will be our guest speaker for our EWN March luncheon.

Our selection this month is “Hug Your Customer” The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell. Hardcover, 283 pgs.

The only way to stay in business today is with customers, and Jack Mitchell knows how to attract them, and how to keep them. He has a simple but winning approach to customer service – that a relationship is at the heart of every transaction. Jack’s business philosophy is based on “hugs” – personal touches that impress and satisfy the customer, such as:

• Remembering the name of your customer’s dog • Calling a customer to make sure they are satisfied after a purchase • Introducing customers to business contacts

This is a proven theory – hugging works! Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues.

Jack Mitchell is CEO of Mitchells/Richards, two of the most successful clothing stores in the business, both located in Connecticut.

Come to our brown bag lunch discussion on Friday, March 14 from 12:00 – 2:00 p.m. at the Westport Public Library, McManus Room (1st Floor), 20 Jesup Road, Westport, CT. Bring your lunch and beverage and join others in a facilitated discussion. Please pre-register for this free event by contact Sharon Lucca at (203) 536-7264 or selucca@mtb.com.