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Frittabello, LLC was founded by Jennifer Covello with the intention of creating baby gifts that are not only unique, but inspirational. Frittabello is dedicated to the creation of treasured keepsake products that bring inspiration into people's lives. Frittabellos award-winning My Life baby journal provides the opportunity for parents to record the story of their childs life in their own words from before birth through age five. The My Life baby journal is a unique and lasting keepsake gift was developed from angelic messages and visions received by the author. Frittabello's newly launched "From the Heart" baby gifts include 100% organic, custom embroidered baby layette apparel, custom notecards, and baby shower gift sets.